To our Valued Rosenblum Wine Club Members-

We have some exciting news to share with you!

Rosenblum is proud of and committed to its roots in the urban East Bay and Oakland area, where many of you live. We talk with you, our Wine Club Members, regularly and you have shared that you love our Rosenblum Zinfandels and that you enjoy food and wine pairings and good food in general, but wish that there were more dining options close to Rosenblum.

We have been closely watching the developments at Oakland's Jack London Square, where many award-winning restaurants and artisanal food shops have opened.

We are pleased to share that Rosenblum will be relocating this summer when our Alameda lease is up, to a new space in Jack London Square! The new location has great views of the Bay and is near the active waterfront including the Marina, Bike Paths and Farmers Market. It is just three miles from Rosenblum's current space in Alameda and is convenient for both existing and prospective lovers of Rosenblum wines to get to by public transportation, including the Ferry and BART, which are just steps from the new door. We sought out a location specifically with you, our Wine Club Members, in mind that would offer the great food and entertainment options nearby that you have been asking for. Our goal is to make sure our Wine Club Members have an even better experience when you visit!

We are planning a Grand Opening in July and would love for you to be a part of it. Additionally, we will be hosting a few informal "Town Hall" informational meetings over the next few months beginning with Thursday, April 24 at 6:30 and another on Thursday, May 22 at 6:30 in Alameda.

As a reminder, we opened a new Rosenblum Healdsburg location in the heart of the Dry Creek Valley close to many of our spectacular Zinfandel vineyards. We invite you to visit and enjoy Rosenblum wines in a town that offers some of the best restaurants in wine country as another great option!

We are very excited about sharing our news and look forward to welcoming you to our new Rosenblum Jack London Square location this summer! In the meantime, please continue to visit us in our Alameda location.

Please feel free to reach out to us with questions.

Cheers!

Your Rosenblum Alameda Team

Lindsay Palia, Wine Club Manager 510.995.4137

Melanie Schafer, Manager 510.995.4126